![]() ![]() ![]() Continuing its history as a longtime sponsor of the TCS New York City Marathon, Michelob ULTRA will celebrate this year's marathon with a range of initiatives to encourage involvement, inclusion, and representation, including:īringing together gender equality advocates to share their honest experiences and address ways we can all impact positive change during a riveting panel discussion. The Michelob ULTRA Run Fund is an extension of the brand's $100 Million commitment to gender equality in sports. Because it's only worth it, if we all enjoy it." "We believe in celebrating an active and balanced lifestyle and are proud to continue working with partners like New York Road Runners and the Women's Sports Foundation to bring our shared values to life. "Michelob ULTRA is committed to using our brand as a platform to increase gender representation and equal enjoyment for everyone who loves sports." said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. Kathrine Switzer changed running forever when she became the first woman to officially complete the Boston Marathon in 1967, ultimately leading to the establishment of the women's division of marathons and paving the way for thousands of women to experience the joy of their first race. ![]() ![]() Michelob ULTRA will bring the story of Kathrine Switzer to life in an inspiring new TVC, airing during the TCS New York City Marathon. To help bridge the gap, Michelob ULTRA will highlight the inspiring stories of gender equality advocates and provide resources and access to bring female and non-binary representation to 50% at the 2023 TCS New York City Marathon. MUL Winds of Change KV – “Michelob ULTRA Teams Up with the Women’s Sports Foundation and NYRR to Celebrate the 50th anniversary of the New York City Marathon Women’s Division.”Īs the TCS New York City Marathon celebrates the 50 th anniversary of its Women's Division, Michelob ULTRA is acknowledging the barriers that have been broken and the strides still to be made in the race to equality in sports.Ĭurrently, women and non-binary runners are outnumbered by males, making up 46% of New York City marathon finishers. ![]()
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