![]() ![]() How to engage your employees on Linkedin: Investing in some training for your employees is vital. ![]() LinkedIn Company Pages who engage with their own employees have a much higher share and reach on the platform. Screen Shot of a LinkedIn post from Asana displaying the product in use 1804×1060 155 KB With this post from Asana, the company are showing the type of company they want to be seen as–sharing tips as well as showing up as mental health advocates: The Company Page content is more about showcasing your brand–your team, your products and services, and how you can help your reader. With your LinkedIn profile, you want to start conversations with your network. If you consider your Company Page to be the sponsor booth at your conference-or the storefront in the mall-this is how it differentiates from your personal profile content. What type of content can you share on a Company Page (and how does this differ from personal profile content?) Have a well thought out content strategy on the Company Page-who are we, what do we offer, how do we work with our clients, and who is in our team. ![]() Screen Shot of the three-dots dropdown at the top right of a post, which reveals the 'Notify employees' option highlighted 1802×892 72.3 KBĪs the B2B Marketing platform of choice, both people who want to buy from you and those who want to potentially be part of your supply chain will be looking at your Company Page. ![]()
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